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How to Efficiently Use Social Media

Social Media is a useful tool in dealing with communicating and attracting new credit union members. Your credit union might have a Facebook or a Twitter account or even both but are those very efficient? In a recent article, CU Journal's Aaron Passman brings up the important issue of how efficient is credit unions’ social media outreach. He gave the example of two credit unions –both members of the network- VanCity and Verity Credit Union, whose social media campaigns achieved to bring “members together for a specific purpose that not only created community but also furthered the respective CU’s messages”. Targeting your audience and analyze their expectations are two essential steps you will need to use if you want your social media strategy to be functional. Depending on what social media you choose to use, your members will have very different expectations. As a professional writer specializing on social media and marketing, David Murton recommends asking yourself 3 questions to enhance your social media outreach:

  1. What exactly are you trying to achieve?
  2. How much traffic/ content generation can you handle?
  3. What are the daily online habits of your target audience?

Making sure you have a clear message is an essential step to successful social media campaigns. Innovation is also important. Brent Dixon, from the Filene Research Institute, pointed out America First Credit Union’s use of customer reviews allowing its members to evaluate and therefore help improving and developing the credit union’s products.

Whether you choose Facebook, LinkedIn, Twitter or only a great website as a social media strategy, keep in mind that our mission is always to better serve people.

To read Aaron Passman’s article click here (access restricted to CU Journal members)
http://www.cujournal.com/issues/16_23/Why-Having-Just-A-Twitter-Account-And-Facebook-Page-Dont-Cut-It-1014110-1.html

To read David Murton’s blog post click here
http://www.jeffbullas.com/2011/03/11/how-to-choose-the-best-social-media-platform-for-your-company/

Upcoming Engagement Program in Querétaro, Mexico

Ladies,

thanks to Network Members Catherine Ford and Sue Mitchell's blog posts you had the chance to have some feedback about our engagement program in Ventura, CA.

If you'd like to participate in the next one in Querétaro, Mexico please note that it will now take place on October 7-13, 2012. For further details, visit the "Upcoming Events" section of the website.

We hope to see many of you there!

PS: Don't forget that we're still accepting registrations for this year Global Women's Leadership Forum in Gdańsk!

Tags
CU Boards / Volunteers, Events, Growing CU Market Share, Technology

Global Women's Leadership Network, Ventura Project Engagement

We are making a difference!  Global Women's Leadership Network had its first U.S. project engagement in Ventura, Calif. (USA).  The five-day session gave participants an opportunity to see World Council's outreach iPhone program in action.  This progressive mobile application allows the credit union to reach out to current and potential members at remote access points.  The participants visited farms, volunteered at community organizations, toured credit union facilities, had bike rides on the beach with the CEO to engage in discussions and formed lifelong friendships that reinforce that doing the right thing is also good business.  Here are just a few comments:

You can appreciate why I feel “I left my heart in Ventura,” although  I brought all of these shining  stars in my heart – as well as brought back with me some ideas on how to perhaps contribute to the success of SMCU serving the underserved, Barry’s culture, vision, passion and commitment.  I can’t wait to see the pictures and share the experience with our San Francisco “Sisterhood“ at our meeting in August.
- Connie Paniagua, San Mateo Credit Union, San Mateo, Calif. (USA)

We had a wonderful time on our trip.  I met Joe Schroeder, CEO, from VCCU, Brandi  Stankovic of Mitchell, Stankovic, and Associates, and Nicole Bice from World Council. All nice people.  Joe's credit union is really neat.  They know their membership and are working to make sure that they service them in every way possible.  WOCCU put on a very informative and well organized conference.  During our trip to the fields, we observed workers picking celery, which reminded me of going out on my grandfather's farm back home.  Edith from the credit union sets up for business in their break room.  She has programming on an iPhone so she can sign members up and make transactions. This was my first experience with a bilingual group, so it was very interesting to me to observe the interaction. Thank you so much for giving me the opportunity to go!
- Donita Wendt, Ser Technology, Dallas, Texas (USA).

It was a great time, and I really enjoyed spending time with all these ladies.  It was good and made me feel more connected with GWLN and WOCCU.   I still have a heart for reaching the people in the fields, and I think we can find a way to do that, especially here in Santa Cruz. 
- Beth Carr, Santa Cruz Community Credit Union, Santa Cruz, Calif. (USA)

Tags
CU Boards / Volunteers, Events, Growing CU Market Share, Program Updates, Technology

2012 Global Women's Leadership Forum in Gdańsk, Poland!

Ladies,

The agenda for the 2012 Global Women's Leadership Forum in Gdańsk, Poland is now accessible online! Please go to the "Upcoming Events" section of this website and look for the "Global Women's Leadership Forum in Gdańsk, Poland" article.

We hope to see you all there!

-Global Women's Leadership Network

Tags
Events

A great first quarter for American Credit Unions!

Ladies,

Great news! The success of Bank Transfer Day, which launched an important increase of credit unions’ new members throughout the country last year, seems to still have positive effects. In a recent CNN Money article, the National Credit Union Administration points out that American “Credit unions added 667,000 new members in the first quarter to a record 92.5 million”. This record membership is largely attributed to a growing mistrust in big banks, which tend to charge more fees than community banks and credit unions.

The first quarter was also synonym of growth for credit unions’ assets and net worth as “Total assets (…) grew by $40 billion, or 4%, to top $1 trillion for the first time”.  About members’ savings, results for this quarter are more nuanced. While total savings among members increased considerably ($39 billion, or 5%, to $866 billion), 70,938 members filed for bankruptcy, which is 35 % more than the previous quarter.

To read the full article please click here: http://money.cnn.com/2012/06/01/pf/credit-unions-membership/index.htm?iid=HP_LN

Tags
Engaging the Next Generation of CU Members, Growing CU Market Share

Engaging in Ventura County - Day 1

I am looking forward to day 2 of our engagement program, where we will go to the field (literally) and get a first hand look at how Ventura County Credit Union (VCCU) is using the mobile member outreach technology from Mexico to provide financial services to farm workers in the field. Inspired by the Semilla Cooperativa model in Mexico, and presented by Caja Zongolica CEO Dolores Rivera at the 2010 Global Women's Leadership Forum in Las Vegas, VCCU in partnership with WOCCU and local partners, has adapted the methodology, developed an iphone app and is seeing a difference in business. Doing good deeds is making good business sense for VCCU. And changing their business model is tied into that, for example VCCU recently added Saturday business hours in one of their branches and thanks to the new member business, loans are nearly double what they had been previously. We learned today how the credit union sees reaching out to farm workers with mobile devices (smartphone) as a gateway / entry point to providing the financial literacy and services to potential members who are eager to find safe and secure means to manage their finances. Look for more inspiration as the trip continues.
Tags
CU Boards / Volunteers, Growing CU Market Share, Program Updates, Technology

Happy Mother's Day!

I want to wish every Mother a very happy Mother's Day! Did you know that...women's peace groups marked the first efforts at creating a day to honor mothers in the United States? This occurred around the time of the Civil War when women who had lost sons in the war came together. Ann Jarvis was the first to found a committee which would create a day called, "Mother's Friendship Day" in 1868. Unfortunately, Ann passed away before she could see her dream of an annual holiday for mothers come to pass. In 1872, Julia Ward Howe spearheaded a Mother's Day observance along with a "Mother's Day Proclamation". This movement lost momentum and dissipated. In 1877, a Mother's Day observance was held on May 13th in Albion, Michigan. Finally, in 1904 the first public request was made by Frank E. Hering for a "national day to honor our mothers."

To all my GWLN Sisters, have a wonderful day!

Diversity

The National Credit Union Administration (NCUA) lacks diversity among its employees. In an article by Credit Union Times journalist Heather Anderson, NCUA’s Office of Minority and Women Inclusion points out that minorities only represent a small percentage of credit union employees; a percentage that is even smaller when it comes to high-er  level positions. Although women make up 46% of their employees, only one fourth of NCUA’s senior pay level positions are held by women.  Within the U.S. credit union industry, women comprise almost half of senior positions but minorities make up only 11%. To face this challenge, NCUA recommends (among other suggestions) that credit unions include diversity goals in their strategic plans.

What strategies do you suggest to promote the inclusion of minorities and women?

To read full article please click here
To read the report released by the NCUA’s Office of Minorities and Women Inclusion please click here

Don’t forget to take a look at our new Spring Newsletter!

Tags
Challenges Facing Women in Leadership Positions, Community Outreach, Facilitating Greater Access to CUs Worldwide, Impact of Women in Society

Are Women Better Leaders Than Men?

We hope you had the chance to have a look at some tips for better leadership that can be found at the resource library..

Recently, Jack Zenger and Joseph Folkman, CEO and President of Zenger/Folkman, a leadership development consultancy, wrote an interesting article that analyzes men and women leadership. They surveyed more than 7,000 leaders and results showed that even though women leaders are outnumbered by men, their performance are more valued by their peers. The authors hypothesize that one of the explanation for this finding is that women leaders need to work harder than men to be recognized.

To read this article, please click on:

http://blogs.hbr.org/cs/2012/03/a_study_in_leadership_women_do.html

 

And don’t forget to give your opinion/experience as a credit union women leader!

Tags
Challenges Facing Women in Leadership Positions, Impact of Women in Society

Tips for better leadership

We know how challenging being a leader can be. Whatever sizes your country, credit union or company might be, you work hard raising awareness, promoting of credit unions and making our world a better place. We'd like to share some tips given by Mark Sanborn, President of Sanborn & Associates, Inc. to help you being successful leaders.

Please visit our Resource Library on the "Leadership Development" section to download the PDF file.

Thanks for your hard work,

-Global Women's Leadership Network

Tags
Challenges Facing Women in Leadership Positions, Member Discussions
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